People oftentimes reward themselves for reaching a milestone. They buy gold or diamonds when they get married or have a baby, or buy a new car after a...

The ever-evolving landscape of digital advertising demands not only keeping pace with trends but also understanding the audience’s pulse. As Nig...

Artificial Intelligence (AI) is rapidly transforming the landscape of marketing and advertising, ushering in a new era of unprecedented possibilities....

This year, more advertisers than ever will have a shot at the Olympic and Paralympic Games. NBCU and Warner Bros. Discovery (WBD) are making inventor...

While Netflix is the biggest streaming service in Hollywood, it is barely in the top 10 for advertisers. Good evening from Paris, where I am hopefull...

BEIJING: TikTok has introduced Symphony AI-avatars, a new feature set to revolutionize its advertising capabilities under the Symphony ad suite. ...

Many researchers and organizations, such as WHO and UNICEF, have raised awareness of the dangers of advertisements targeted at children. While most ex...

As digital ad identifiers have been throttled in recent years, many in the industry are looking back to contextual targeting. But, when the context i...

With the rapid growth of programmatic advertising in the mobile app space, discover how machine learning is enhancing ad targeting and performance in ...

YouTube, a prominent player in the realm of online video streaming, has been at the forefront of adapting to Apple’s privacy policies. In a stra...