The advertising landscape is bracing for a seismic shift as experts predict a future dominated by artificial intelligence (AI). This isn’t unfou...

A study by the University of Granada (UGR) shows that users understand advertisements better and with less effort when congruent emojis and messages a...

The metaverse is taking virtual experiences to the next level, giving organizations opportunities to reach consumers in new and innovative ways. Meta...

Like so many industries, the ad industry is on a mission to shrink its carbon footprint. But until now the focus has been on piecemeal evaluations &md...

Toward the end of 2021, the effects of the pandemic were easing, stock markets were booming, and digital acceleration was moving full speed ahead. Tod...

Learn how machine-learned creative intelligence enhances targeting precision and drives deeper insights into media investments, empowering advertisers...

 In this digital age, where a single viral video on TikTok can seemingly spark a new trend within 24 hours, the change of pace that marketers mus...

Leveraging digital technologies to connect businesses and consumers The Data Marketing business supports client companies by implementing data-driven...

During the summer of 1896, a poster of a redheaded woman riding a bicycle appeared in bookshop windows and newsstands in cities across the United Stat...

AI is the buzzword in any industry at the moment, but how does it apply to audio? And, even more specifically, audio advertising? Much has been made ...