Starting in October, we'll be unifying all Local Services Ads (LSA) badges to create a single, clear signal of a business’ credibility. Moving forward, you'll see a Google Verified badge icon on all eligible Local Services Ads profiles that have completed the necessary screening and verification process.

The new badge will show alongside details of which verification checks a business has passed. We’ll also display the badge dynamically on LSAs, when predicted to aid decision making. Google Verified will replace other LSA badges and programs, like Google Guaranteed, Google Screened, License Verified by Google and the Money Back Guarantee.