Bangkok, Thailand – Makro, Lotus’s and H&M recorded the strongest gains in advertising awareness among Thai consumers in October, according to data from YouGov BrandIndex.

The three brands saw the highest increases in Ad Awareness — the share of consumers who recall seeing an advertisement from a brand in the past two weeks — based on a four-week moving average measured between 26 September and 25 October 2025.

Makro led the list with an 11.6-point increase, rising from 30.0% on 28 September to 41.6% on 19 October. The company recently won “Best Retail Space Influencer Campaign” at the Thailand Influencer Awards 2025 for its “Makro Everywhere Near You” campaign and participated in the Sabaidee Thailand Shopping Destination initiative aimed at attracting retail tourists from Laos.

Lotus’s followed with a 9.9-point increase, up from 38.8% on 28 September to 48.8% on 22 October. Its performance coincided with its 31st anniversary campaign, “Lotus’s 31 Years – Heartful Joy Every Day”, as well as a Thailand Fair promotion held from 28 September to 8 October. The retailer was also part of the Sabaidee Thailand Shopping Destination program.

H&M registered an 8.7-point rise, climbing from 15.7% on 26 September to 24.3% on 23 October. The lift corresponded with national advertising activity and seasonal promotions during the period.