Businesses have started to see marketing and advertising as investments rather than costs. What’s behind that change, and what has been the eff...

Advertonclick: With global spending on social media advertising is expected to grow to $262 billion by 2028 Dubai, United Arab Emirates – Novem...

Outdoor advertising stands as a testament to the timeless power of visual appeal in public spaces.This guide delves into the nuanced art of crafting e...

In the rapidly evolving world of advertising, a new contender has emerged with the potential to redefine the playing field: commerce media. Welcome t...

One thing I’ve seen in the more than two decades that I’ve been in the digital advertising industry is that there’s no better return...

US-based Omnicom Group last month appointed Aditya Kanthy as the CEO of its recently established Omnicom Advertising Services in India. Omnicom Advert...

HONG KONG (Reuters) - China's Tencent Holdings (0700.HK) said third-quarter revenue climbed 10%, as its games business staged a robust recovery from a...

When company stakeholders think about SEO, their minds usually jump to content creation, target keywords, rankings and so forth. Without a doubt, thes...

It's not clear if that's on top of the $18 billion Google pays Apple to be the default search engine in Safari. Google pays Apple 36 percent of all a...

Snap shares rose 8% on Tuesday after the company confirmed a deal with Amazon that lets users buy products from the online retailer wit...