Al Arabia signed a contract, on Oct. 30, with the Royal Commission for AlUla (RCU) to establish, operate, and maintain outdoor advertising billboards in AlUla. The company will also invest in specific sites in AlUla to establish various advertising platforms, according to a Tadawul statement. The project includes all forms of outdoor advertising within AlUla's geographical boundaries for 10 years, exclusively, based on a revenue-sharing model, in addition to a capex contribution per billboard.

The contract aims to enhance the visitor experience through the installation of high-quality screens and advertising billboards designed to fit the urban landscape and the unique cultural identity of AlUla. The deal is in line with Al Arabia’s strategic direction and expands its presence in AlUla’s outdoor advertising sector. It demonstrates the company’s commitment to sustainable, innovative solutions that complement AlUla’s cultural and environmental identity. The financial impact of the deal is expected to be reflected in Q2 2026 financials.