Outdoor advertising giant, JCDecaux SE has released its latest international airport research called “First Class Advertising – The Enduri...

Industry leaders Kim Portrate and Cathy O'Connor debate the efficacy of reallocating advertising budgets from TV to OOH media. Explore the challenges,...

AdMazad, the developer of Egypt’s only out-of-home (OOH) advertising performance measurement and analytics tool – AdMetrics, released its ...

At the beginning of 2024, I penned an article exploring key forecasts for 2023 that either missed the mark or were only partially accurate&m...

The media and entertainment industry has seen many shifts over the last few years. The streaming wars began during the COVID-19 pandemic in 2020, and ...

In the new year, one thing is clear: Artificial Intelligence (AI) is at the forefront of the marketing conversation. It's no longer a question of whe...

Think, forget and wait for inspiration to strike, was Don Draper’s advice to a newbie copywriter. Successors to the Mad Men generation have a mo...

The shockwaves caused by generative AI are creating big ripples in the digital advertising segment, an area considered fertile gro...

Imagine walking down a bustling New York City street, your smartphone buzzes, and there it is – a coupon for your favorite coffee shop, just aro...

Marketing technology trends in 2024 include the year we finally incorporate AI at scale but also get back to basics.The GistMACH's shift to business v...