Campaign Middle East features a Saudi Work section which includes a selection of some made-for-KSA campaigns for this year.  From innovative dig...

More and more advertisers want in on the connected television (CTV) and streaming opportunity—and for good reason. CTV advertising refers to vid...

With the global ad spending in the advertising market forecasted to surpass $1 trillion in 2024, per Statista, TikTok is making a splas...

In recent years, India has consistently ranked among the top countries in terms of ad spending and significantly contributed to the growth of the adve...

Google Marketing Live 2024, one of the most anticipated events for digital marketers and advertisers, concluded recently. However, the reaction from a...

The world of advertising is changing. This presents a range of challenges, as well as a range of opportunities, for food companies. While the changin...

LocalIQ/WordStream’s annual Search Advertising Benchmark Report for 2024 shows that conversion rates in paid advertising industries have decreas...

Microsoft Advertising, an online advertising platform developed by Microsoft, has been on a transformative journey over the past few years, consolidat...

Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketer...

Netflix was late to the ad-supported side of the subscription streaming world, but it is quickly becoming a leader, boasting more people paying for th...