The State Advertising Agency of Azerbaijan and the Media Council of the United Arab Emirates (UAE) have signed a Memorandum of Understanding.

The memorandum envisages partnership in monitoring the outdoor advertising content and regulating activities in this area. It also aims to improve existing legislation in outdoor advertising, build new opportunities, and expand collaborations to meet market demands and align with international best practices.

Under the memorandum, the parties will collaborate on several key initiatives, including the application of information technology, development of innovative solutions, strengthening public control mechanisms, and strategic planning. They will, as appropriate, establish joint working groups and conduct continuous exchange of information to monitor the content of outdoor advertising.