The deal strengthens BSA’s presence in the out-of-home advertising space BSA, one of the top providers of outdoor advertising in the UAE, has a...

In an era marked by unparalleled technological advancements, the landscape of media, marketing, and advertising is at a pivotal crossroads. The accele...

The Brandtech Group will use funds to disrupt industry with machine-generated content and artificial intelligence Advertising start-up The Brandtech ...

Adobe wants to make advertisers’ work even easier, and for that, it has announced the creation of a new platform called GenStudio. Its pres...

This month saw the release of a new book aimed at guiding industry efforts on sustainability. ‘Sustainable Advertising: How Advertising Can Supp...

Outdoor advertising services provide solutions in billboards, transit ads, and digital signage, offering broad reach and visibility. Advancements like...

Changing the Game: How Games Advertising Powers Performance is IAB’s groundbreaking new study that quantifies the success marketers are see...

The advertising industry is in the process of a complete transformation with new technology available in the traditional creative process. From data o...

AI-powered targeted advertising revolutionizes marketing with hyper-personalized promotions. However, ethical and transparency questions hover over th...

The global advertising landscape, including India, is experiencing a dynamic shift in 2024. With the country’s digital adoption a...