Along with the world debut of the all-new 2027 Chevy Sonic crossover in Brazil, General Motors has unveiled the advertising campaign for the Chevrolet utility vehicle in South America.

The marketing team of the automaker’s South American subsidiary launched the new advertising campaign for the 2027 Chevy Sonic crossover in Brazil and simultaneously in several other countries in the region – including Argentina, Colombia, Uruguay, and Paraguay. The 2027 Sonic arrives in South America supported by a communication strategy that reinforces the product’s positioning and highlights its main attribute, namely its “coupe-like” design.

“GM chose Brazil for the world premiere of the Chevrolet Sonic, reinforcing the model’s relevance as the brand’s main launch in South America this year,” said GM South America. “The project introduces a new SUV coupe concept to the compact car segment, incorporating sophisticated vehicle dynamics, a strong visual presence, and a level of detail previously seen only in higher-category vehicles,” the company added.

Specifically, the advertising campaign for the all-new 2027 Chevy Sonic crossover in Brazil and other confirmed regional markets is introduced with an official trailer that includes the slogan in both Portuguese and Spanish, which loosely translates to “It won’t leave your head.” The phrase is inspired by the lyrics of Kylie Minogue’s hit song “Can’t Get You Out of My Head,” which is featured in the commercial as its soundtrack.

In addition, the advertising campaign for the 2027 Chevy Sonic crossover was launched across all Chevrolet websites and social media channels in the aforementioned countries as part of the model’s official marketing rollout. As hinted at by the Sonic crossover spotted during the commercial shoot, the campaign focuses on the 2027 Sonic crossover in the sporty RS trim, painted in a new gray body color for the brand’s portfolio.

The all-new 2027 Chevy Sonic crossover has just been officially unveiled and will launch in Brazil during the first half of May, when it will begin arriving at dealerships as the brand’s new entry-level utility vehicle for the region. With its new launch advertising campaign, the manufacturer aims to position the 2027 Sonic as a more stylish option than its rivals to attract a younger customer profile to its corporate portfolio.