Learn how machine-learned creative intelligence enhances targeting precision and drives deeper insights into media investments, empowering advertisers...

 In this digital age, where a single viral video on TikTok can seemingly spark a new trend within 24 hours, the change of pace that marketers mus...

Leveraging digital technologies to connect businesses and consumers The Data Marketing business supports client companies by implementing data-driven...

During the summer of 1896, a poster of a redheaded woman riding a bicycle appeared in bookshop windows and newsstands in cities across the United Stat...

AI is the buzzword in any industry at the moment, but how does it apply to audio? And, even more specifically, audio advertising? Much has been made ...

Brands are adapting digital marketing for the privacy-first era through storytelling, consent-based personalization and more. Break-neck rates of cha...

Summary: This article delves into the strategies utilized by a news platform to enhance its digital advertising reach. Through analytic tools and targ...

Though much of the heavy lifting of decarbonization in adland requires proactive supply chain management, advertisers also have the opportunity to pro...

The advent of Artificial Intelligence (AI) in advertising responds to the need for more personalised and efficient campaigns. By analysing extensive d...

Long gone are the days when traditional print and broadcast media were considered king; instead, we've witnessed a seismic shift towards digital platf...