Emirates, Dubai Airports and JCDecaux have expanded DXB digital advertising with the launch of the VIP Arrivals Digital Gate at Terminal 3.

Located in the dedicated Emirates Chauffeur Service area at Terminal 3 Arrivals, the platform gives advertisers access to Emirates First and Business Class passengers using the service.

The installation comprises two landscape screens measuring 12 square metres each and two double-sided digital columns measuring 4.8 square metres each, providing six digital advertising faces.

According to the announcement, the platform is aimed at luxury and premium brands seeking to reach passengers before they leave the airport.

The launch forms part of the partnership between Emirates, Dubai Airports and JCDecaux Dicon.

Boutros Boutros, Executive Vice President, Corporate Communications, Marketing and Brand at Emirates Group, said the installation adds a digital element to the airline’s dedicated Chauffeur Service area and gives selected brands an opportunity to reach its customers.

Eugene Barry, Chief Commercial Officer at Dubai Airports, said “We are committed to delivering an exceptional experience for our guests across every touchpoint. The VIP Arrivals Digital Gate at Terminal 3 enhances our arrivals environment with a smart digital platform that complements our premium service offering, and reflects DXB’s position as a leading platform for luxury travel and innovation.”

Martin Sabbagh, CEO at JCDecaux Middle East & Africa, said the installation combines the location, passenger audience and digital formats to offer brands a platform for campaigns.

“The launch of the VIP Arrivals Digital Gate at DXB Terminal 3 is a powerful illustration of the strength and ambition of our partnership with Dubai Airports and Emirates. By combining an exclusive location, a highly affluent audience and state-of-the-art digital formats, we are creating a unique media platform that enables brands to deliver impactful and memorable campaigns at one of the most premium touchpoints of the passenger journey.”