With the constant fight for consumer attention, brands are adopting novel approaches to enliven their marketing efforts. Companies like CeraVe, Glico,...

Google is ramping up its connected TV advertising offerings with the launch of the Google TV network across over 20 million monthly active Google TV a...

But Borrell Associates expects it to fall in 2025 to below what it was in 2020 WILLIAMSBURG, Va. —A new forecast for local advertising from Bor...

 Advertising revenue is the cornerstone of sustainability for many websites, particularly for those operating in the media sphere. It plays ...

As the advertising landscape continues to shift with the impending deprecation of third-party cookies, marketers are increasingly turning to contextua...

Katarzyna Kołpa, head of creatives offer innovation at RTB House, highlights AI’s importance in fashion retail advertising for 2024. She emphas...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has exp...

Out of Home Advertising (OOH) is one of the most effective ways to reach consumers in their everyday environment. As we navigate through 2024, underst...

Digital audio has captivated a rapidly growing audience through streaming services and podcasts. By forming impactful partnerships with publishers, ad...

Adverts will be "subject to standards in a manner consistent with the rights and protection of school children”. The Roads and Transport Author...