Outdoor advertising stands as a testament to the timeless power of visual appeal in public spaces.This guide delves into the nuanced art of crafting e...

US-based Omnicom Group last month appointed Aditya Kanthy as the CEO of its recently established Omnicom Advertising Services in India. Omnicom Advert...

HONG KONG (Reuters) - China's Tencent Holdings (0700.HK) said third-quarter revenue climbed 10%, as its games business staged a robust recovery from a...

It's not clear if that's on top of the $18 billion Google pays Apple to be the default search engine in Safari. Google pays Apple 36 percent of all a...

As parents seek innovative ways to make learning science and other subjects enjoyable for their kids, artificial intelligence (AI) offers a ...

Are we measuring the longer-term benefits of response advertising right? Last month, ITV and media investment analysts ViewersLogic published a ...

With 2024 on the horizon, advertisers are evaluating how to invest in AI – particularly, generative AI. Reliable and practical applications, how...

Google is the most popular search engine in the world, and it's also a major player in the digital economy. This article highlights some of the most i...

Nov. 3 marks the one-year anniversary of Netflix launching its advertising business in the U.S. And what a year it’s been. From the company almo...

You know it’s a pretty good time for advertising on platforms when even Snapchat manages to pull off a solid quarter. The mobile messaging app ...