UK – Almost a quarter of multinational brands believe the agency model is unfit for future purposes, according to research from the World Federa...

Yorkshire Tea’s marketing director says it’s wrong to frame conversations around traditional and digital channels as “or” rath...

A few months into the summer, both the Writers Guild of America (WGA) strike (paywall) and the Screen Actors Guild strike are the ...

The Abu Dhabi-based investment group Multiply has announced that it is set to acquire a 55 per cent stake in the outdoor company Media 247 in an AED 1...

When settling on an advertising strategy, what kind of media do you use? Do you stick with tried and true methods? Or are you more experimental? The b...

Ad tech company Infillion today is launching a new media buying product aimed at measuring all campaign key performance indicators across platforms, D...

Generative AI is the talk of the town. At creative and media agencies, everyone from designers to copywriters to marketing leaders are giving generati...

Hyderabad-based Bell Plus Media, which carved a niche for itself in digital out of home advertising services, is racing ahead in the highly-competitiv...

More than $500bn has been wiped off the market value of the world’s biggest media companies this year as investors soured on the streaming revol...

There were Super Bowl ads, arena sponsorships and celebrity endorsements. TV commercials landed during the nightly news. Money flooded onto Facebook, ...