News Story by Advert On Click / 19 January 2025
T-Mobile has agreed to acquire Vistar Media, an ad tech firm specializing in digital out-of-home, for $600 million, the companies announced ...
News Story by Advert On Click / 25 July 2024
Global entertainment and media advertising is projected to top $1 trillion in 2026 and, by 2028, will double where it was in 2020. Growth wi...
News Story by Advert On Click / 9 June 2024
Advertising revenue is the cornerstone of sustainability for many websites, particularly for those operating in the media sphere. It plays ...
News Story by Advert On Click / 1 April 2024
The deal strengthens BSA’s presence in the out-of-home advertising space
BSA, one of the top providers of outdoor advertising in the UAE, has a...
Article by Advert On Click / 13 March 2024
Contextual targeting is getting a generative AI glow-up.
In the old days of contextual targeting, a media planner came up with a target audience and ...
News Story by Advert On Click / 13 March 2024
Accurately calculating adstock will help brands better understand its value
Retail media was one of the biggest industry conversation starters of 202...
News Story by Advert On Click / 11 March 2024
Though on-site search and display remain retail media’s bread and butter, off-site advertising—placing ads in channels outside of a r...
News Story by Advert On Click / 4 March 2024
It’s a familiar refrain: “Legacy media is dead” — unless you’re talking about radio.
Despite being one of the oldest me...
News Story by Advert On Click / 20 February 2024
Out-of-home net media revenue increased 12.2% to $1.19 billion in 2023, according to the industry.
In the December quarter, revenue was up 10.9% year...
News Story by Advert On Click / 24 January 2024
Steven Denekas leads the creative team at DEPT® and BASIC/DEPT® which is responsible for designing experiences for the world’s most admi...