The deal strengthens BSA’s presence in the out-of-home advertising space

BSA, one of the top providers of outdoor advertising in the UAE, has acquired Aldar Advertising.

The acquisition aims to provide comprehensive solutions addressing evolving customer needs by integrating Aldar’s expertise into its own operations.
“We are thrilled to welcome Aldar advertising into the BSA family,” said Wissam Traboulsi, CEO of BSA .

“This acquisition not only expands our business reach but also reinforces our dedication to delivering unparalleled value to our customers. Together, we aim to achieve even greater success and drive innovation in our industry,” he added.

The combined strengths of both firms will help BSA seize emerging possibilities and stay ahead in the competitive landscape, anticipating a 30 percent growth in business operations.