Amidst the rapid technological advancements in digital advertising, the application of generative AI within the CTV landscape is not just a trend, but...

tvScientific finds 65% of brands see performance TV lifting sales A new survey found that 23.6% of marketers plan to increase their spending on ...

CTV and FAST players need to take three crucial steps to make the burgeoning medium more appealing to advertisers. Free ad-supported streaming TV (FA...

Samsung Ads is rolling out new interactive ad types to smart TV advertisers through a partnership with CTV ad experience platform BrightLine. “...