Leading audio network Next Broadcast Media has introduced AdManager.FM, a platform that aims to make digital audio advertising as easy as launching a social ad.

Powered by AI and integrated with DV360, the platform removes production barriers, automates key steps in ad creation, and gives full control over targeting — so advertisers can reach the right audience, in the right context, within minutes.

The network claims that revenue in the podcast advertising market worldwide is projected to reach US$4.46bn in 2025. However, many brands hesitate to enter this space due to high production costs and lack of expertise.

Therefore, Next Broadcast Media has launched AdManager.FM in response to this. The platform claims to offer advertisers a fast, cost-effective way for advertisers to create and launch high-quality audio campaigns without the need for studios, voice actors, or lengthy revisions.

“With AdManager.FM, businesses of any size can launch a high-quality audio ad in minutes,” said Lemya Soltani, Co-Founder and Commercial Director at Next Broadcast Media. “Our platform gives media buyers full control—whether they’re targeting a niche podcast audience or running a multi-market campaign.”

Unlike traditional radio, which limits advertisers to specific stations and broad demographics, AdManager.FM offers precision targeting and full campaign control. Using the service, marketers can create audio ads in minutes, stay on budget and reach the right audience with targeting based on location, interests and content genres.