Study shows time matters when considering the effectiveness of ad campaigns. A study into advertising effectiveness has found that most (58%) of adve...

A comprehensive study of advertising effectiveness has proven that advertising is a profitable driver of business growth and that all forms of adverti...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of 145MM B2BC contacts, with email and digital IDs, that drive business growth. Programmatic...

Walmart recently announced its TV wall advertising, a process that will not only benefit people coming into the store but also the businesses with whi...

The blogging market is like the Wild West – budget-wise and in the specifics of planning. Olga Golubina of Mediaplus Russia shares how data help...

Upspeed Management Limited recently announced the strategic acquisition of Intech Ads Network, signalling a major move towards expanding its reac...

The advertising landscape is bracing for a seismic shift as experts predict a future dominated by artificial intelligence (AI). This isn’t unfou...

A study by the University of Granada (UGR) shows that users understand advertisements better and with less effort when congruent emojis and messages a...

Toward the end of 2021, the effects of the pandemic were easing, stock markets were booming, and digital acceleration was moving full speed ahead. Tod...

Learn how machine-learned creative intelligence enhances targeting precision and drives deeper insights into media investments, empowering advertisers...