With the plethora of online content available, it has become increasingly difficult for marketers to safeguard brand safety especially when 91% of Sin...

Gaming is well on its way to becoming a part of brands’ marketing budgets in 2024 — but via customized brand integrations, rather tha...

The company says transaction data from its 400 million customers will let retailers identify and target potential customers with more effective ads. ...

Amazon continues to make a concerted effort to “elevate” its pitch to advertisers.  The third leg of the so-called triopoly used its...

Campaign Middle East features a Saudi Work section which includes a selection of some made-for-KSA campaigns for this year.  From innovative dig...

More and more advertisers want in on the connected television (CTV) and streaming opportunity—and for good reason. CTV advertising refers to vid...

With the global ad spending in the advertising market forecasted to surpass $1 trillion in 2024, per Statista, TikTok is making a splas...

In recent years, India has consistently ranked among the top countries in terms of ad spending and significantly contributed to the growth of the adve...

Google Marketing Live 2024, one of the most anticipated events for digital marketers and advertisers, concluded recently. However, the reaction from a...

The world of advertising is changing. This presents a range of challenges, as well as a range of opportunities, for food companies. While the changin...