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News Story by Advert On Click / 10 January 2024
Are you prepared for the future of digital advertising? Discover trends that will shape the industry in 2024 and beyond. Lauren Wetzel, Chief Operati...
News Story by Advert On Click / 10 January 2024
Most retail businesses face the challenge of capturing shoppers' attention. Interactive outdoor or out-of-home (OOH) advertising is a key strategy ble...
News Story by Advert On Click / 11 January 2024
Sustainability standardsA lack of standards for measuring carbon emissions in the digital advertising industry has prevented sustainability from ...
News Story by Advert On Click / 8 January 2024
Uncover common issues when measuring digital ad performance using views, clicks, attribution and other metrics. Online advertising seems like th...
Article by Advert On Click / 5 January 2024
As we approach the year 2024, the landscape of communication is undergoing a significant evolution, with both Public Relations and Advertising poised ...
News Story by Advert On Click / 5 January 2024
If you talk to advertisers about the strategy behind whatever it is they’re doing now, you’ll often hear that they want their brands to be...
Article by Advert On Click / 5 January 2024
Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers.  But the recent controve...
News Story by Advert On Click / 3 January 2024
Google Ads introduced Performance Max campaigns two years ago (November 2021), replacing Smart Shopping campaigns. Since then, Performance M...
News Story by Advert On Click / 3 January 2024
We know it’s that time of the year when everyone starts making predictions. But let’s face it, most of those guesses are either way too ca...
News Story by Advert On Click / 2 January 2024
Digital out-of-home (DOOH) advertising has seen significant growth over the years, particularly in the APAC region. In fact, the medium reached US$8 b...