In a SoHo townhouse in New York City, UBS launched its global "House of Craft" initiative, an experiential campaign that honors the tradition of ...

Amazon Ads has unveiled new full-funnel advertising capabilities, including enhanced measurement and reporting tools. Phil Christer, managing directo...

Two years after OpenAI's ChatGPT and other chatbots launched, the advertising community's excitement over generative AI has come down to ear...

Meta has been taking heat for engagement-bait posts on Threads, but the company is sticking by comments — and the idea of posts that "drive...

For Advertising Week New York, Meta has introduced generative AI ad tools designed to help advertisers capitalize on changing user behavior across Fac...

Google has begun implementing advertisements in its AI-generated overviews, showcasing tailored product suggestions alongside AI-generated responses f...

For all the hype around AI, and the undeniable potential in various applications, it sure does seem like social apps are grasping for truly valuable u...

Shoppers are discovering brands and products via social media ads, recommendations, and updates from brands’ social pages more so than other cha...

Amazon Video Generator for advertisers using Sponsored Brands in the U.S. debuted Thursday at the company's Accelerate conference. The AI-powered...

After initial testing in 2023, Google has decided to show YouTube users ads when they pause videos in the app, marking a new space for advertisers to ...