In an age of AI, hyper-aware - but highly distracted - consumers, and the ever-growing real-world impact of social media, there is no shortage of chal...

Advertising has become more personalized and targeted than ever before, thanks to advancements in artificial intelligence (AI). Brands are increasingl...

Resurging from pandemic-induced losses, the OOH industry has bounced back with new innovations, reinforcing that brands are still ready to invest in o...

2023 marked a landmark year for the Indian advertising and marketing industry, which saw digital ad spending take over the top spot from TV, the long-...

But people and advertisers are divided over the use of AI in advertising, per a Publicis Media and Yahoo survey People generally prefer to know when ...

Outdoor advertising giant, JCDecaux SE has released its latest international airport research called “First Class Advertising – The Enduri...

Industry leaders Kim Portrate and Cathy O'Connor debate the efficacy of reallocating advertising budgets from TV to OOH media. Explore the challenges,...

AdMazad, the developer of Egypt’s only out-of-home (OOH) advertising performance measurement and analytics tool – AdMetrics, released its ...

At the beginning of 2024, I penned an article exploring key forecasts for 2023 that either missed the mark or were only partially accurate&m...

The media and entertainment industry has seen many shifts over the last few years. The streaming wars began during the COVID-19 pandemic in 2020, and ...