With the constant fight for consumer attention, brands are adopting novel approaches to enliven their marketing efforts. Companies like CeraVe, Glico,...

Google is ramping up its connected TV advertising offerings with the launch of the Google TV network across over 20 million monthly active Google TV a...

Global ad revenue is expected to grow by 7.8% in 2024, while UK ad revenue is predicted to increase by 4.9%. Global advertising revenue is expected t...

But Borrell Associates expects it to fall in 2025 to below what it was in 2020 WILLIAMSBURG, Va. —A new forecast for local advertising from Bor...

The competitive advertising landscape demands trust and transparency from advertisers.  Innovation and data-driven targeting are fueling the evo...

AI is far past the point of being a new or emerging technology, especially in the world of digital marketing. A global survey in 2022 found that rough...

 Advertising revenue is the cornerstone of sustainability for many websites, particularly for those operating in the media sphere. It plays ...

As the advertising landscape continues to shift with the impending deprecation of third-party cookies, marketers are increasingly turning to contextua...

Katarzyna Kołpa, head of creatives offer innovation at RTB House, highlights AI’s importance in fashion retail advertising for 2024. She emphas...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has exp...