A GroupM and iSpot study spotlighted the problem last year, but a permanent fix remains elusive Buyers remain worried that they’re paying for a...

Concessions such as food, beverage and retail offerings account for up to 50% of airport revenue. As such, maximizing this non-aeronautical reven...

Companies investing in AI are increasingly investing more to market it. At least $40 million has been spent this year on advertising AI products acro...

Marketers often like to say that success is all about working smarter, not harder. Especially in the case of small businesses, marketers have smaller ...

Social media ad spend is booming, but many marketers are struggling to measure the true effectiveness of their campaigns. Working with multiple platfo...

Google has launched a new advertising product called AR Beauty Ads, which allows beauty brands to promote their products using augmented reality (AR) ...

In the couple of decades since its launching, my company has spent an average of Rs. 1.5 billion annually on the promotion of Dilmah as a Single Origi...

Roughly two months into Elon Musk’s ownership of Twitter, the billionaire mogul held a crucial meeting with the CMO of one of the platform&rsquo...

The phase-out of third-party cookies is finally set to be complete next year. Here are three ways digital advertising will adapt and improve as a resu...

Digital marketers are investing heavily in social and performance marketing. The reason? As social ad impressions are growing at an average annua...