With marketing budgets squeezed, dynamic digital OOH offers cost-effectiveness, ease of implementation and adaptability. Advertising has undergone a ...

Out-of-home net media revenue increased 12.2% to $1.19 billion in 2023, according to the industry. In the December quarter, revenue was up 10.9% year...

As Google’s deprecation of third-party cookies becomes a reality in 2024, UK businesses are taking action.  A new survey conduct...

As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital media industry by...

If you subscribe to a Netflix plan that includes advertising, you may be seeing an Expedia advertisement on your favorite viewing device soon. That&r...

Explore the latest trends in advertising, including celebrity endorsements, creative campaigns, and a focus on sustainability. Discover how brands are...

Philip Thomas, Chairman, Dubai Lynx, said: “We are delighted to honour Ali Rez this year, with such an important accolade. He is a true trailbla...

A consistent trend across a whole range of big brands over the past few years has been a push for greater efficiency with their ad spend. On quarterly...

In the rapidly evolving digital landscape, Artificial Intelligence (AI) is redefining the business of advertising. From enhancing customer engagement ...

The event on March 22 provides insights into the future of game advertising and brand engagement. It features speakers such as Fan Studio, highlightin...