For the digital advertising industry, planning for 2024 is unlike any other year. It is going to be, in a word, dynamic. The industry is heading into ...

The big television and digital advertising industry is aiming to garner revenue to the tune of Rs 1136 billion by 2025, FICCI said. Footwear brand Ki...

In the rapidly shifting terrain of social media advertising, a single platform is stealing the spotlight, and it’s showing no signs of slowing d...

A new investigating by a media group has revealed that some of the most popular advertising companies are using the built-in microphones in smartphone...

Musk didn't, however, detail which other advertisers are returning Elon Musk accused some of the biggest X (Twitter) advertisers of trying to blackma...

The advertising landscape is inherently complex, as both the buy and sell sides adapt to ever-changing consumer habits, emerging technologies and medi...

It’s been an interesting year for the ad world. Between the widespread adoption and evangelization of generative AI, the return of the bloc...

Q: I sometimes kick myself for buying certain things and come home from the shop filled with regret and the realisation that I’ve only added was...

Attribution – we’ve all heard it, and yet, sometimes, forget the importance of it. Especially when playing in the Google Ads and Microsoft...

As the generative AI boom took off in early 2023, there were plenty of predictions about how soon — and to what extent — co...