Part of why I joined Google Ads in 2019 is because I loved an ad I saw for a hotel when I was planning a family trip using Google.com &mdash...

A new report suggests that the advertising industry is heading towards a robust growth period, marked by increased spending, strategic brand investmen...

RIYADH — The Saudi General Authority for Roads has announced its plan to launch an outdoor advertising project along intercity highways, ai...

Amidst the decline of third-party cookies, businesses are turning to contextual advertising — a privacy-focused alternative aided by AI and web ...

Though on-site search and display remain retail media’s bread and butter, off-site advertising—placing ads in channels outside of a r...

As new platforms and technologies emerge, so do innovative ad formats like playable, skippable and short-form video ads. Advertisers and ad agencies w...

In light of the proliferation of AI in the digital media landscape, R.E.D Marketing Firm has released a new case study, analyzing the effect of real-t...

Arabian Contracting Services Co. and Remat Al-Riyadh Development Company have embarked on a strategic partnership by signing an independent agreement ...

Advertising has become more personalized and targeted than ever before, thanks to advancements in artificial intelligence (AI). Brands are increasingl...

2023 marked a landmark year for the Indian advertising and marketing industry, which saw digital ad spending take over the top spot from TV, the long-...