Despite another delay in Chrome’s cookie phase-out, the search for alternative methods for personalization, attribution and gathering insights t...

Campaign Middle East features a Saudi Work section which includes a selection of some made-for-KSA campaigns for this year.  From innovative dig...

More and more advertisers want in on the connected television (CTV) and streaming opportunity—and for good reason. CTV advertising refers to vid...

The world of advertising is changing. This presents a range of challenges, as well as a range of opportunities, for food companies. While the changin...

LocalIQ/WordStream’s annual Search Advertising Benchmark Report for 2024 shows that conversion rates in paid advertising industries have decreas...

Netflix was late to the ad-supported side of the subscription streaming world, but it is quickly becoming a leader, boasting more people paying for th...

Advertising That Mixes Reality with A.I. Love it or hate it, artificial intelligence has become increasingly prevalent in our lives. Now, jewelers ar...

Ethical Advertising on the Internet: Guidelines and Considerations In an era where digital marketing reaches across every conceivable platform, ethic...

Digital advertising is thriving, with several startups introducing innovative, industry-transforming technologies. These include support for cookieles...

While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a li...