News Story by Advert On Click / 4 March 2024
In light of the proliferation of AI in the digital media landscape, R.E.D Marketing Firm has released a new case study, analyzing the effect of real-t...
News Story by Advert On Click / 1 March 2024
2023 marked a landmark year for the Indian advertising and marketing industry, which saw digital ad spending take over the top spot from TV, the long-...
News Story by Advert On Click / 29 February 2024
Outdoor advertising giant, JCDecaux SE has released its latest international airport research called “First Class Advertising – The Enduri...
News Story by Advert On Click / 28 February 2024
Industry leaders Kim Portrate and Cathy O'Connor debate the efficacy of reallocating advertising budgets from TV to OOH media. Explore the challenges,...
News Story by Advert On Click / 27 February 2024
AdMazad, the developer of Egypt’s only out-of-home (OOH) advertising performance measurement and analytics tool – AdMetrics, released its ...
News Story by Advert On Click / 27 February 2024
At the beginning of 2024, I penned an article exploring key forecasts for 2023 that either missed the mark or were only partially accurate&m...
News Story by Advert On Click / 26 February 2024
The media and entertainment industry has seen many shifts over the last few years. The streaming wars began during the COVID-19 pandemic in 2020, and ...
News Story by Advert On Click / 26 February 2024
Think, forget and wait for inspiration to strike, was Don Draper’s advice to a newbie copywriter. Successors to the Mad Men generation have a mo...
News Story by Advert On Click / 25 February 2024
The shockwaves caused by generative AI are creating big ripples in the digital advertising segment, an area considered fertile gro...
News Story by Advert On Click / 22 February 2024
The regional advertising market is predicted to surge by 6.2 per cent in 2024, reaching a value of $6.9bn
The Middle East advertising market is set f...