(Reuters) - Threads, Meta Platform's (META.O) broadside to Twitter, is seen by some advertisers as less contentious and more predictable than Elon Mus...

In today's ExchangeWire news digest: Netflix reassesses its advertising strategy to win over advertisers; Meta prepares to launch a new app, Threads, ...

At an event in New York, Meta introduced AI Sandbox, which it referred to as a "testing playground" for advertisers to experiment  Meta has laun...

Meta’s earning call yesterday was upbeat on better than expected revenue for the quarter. However buried in its disclosures to investo...

Kat Duncan, executive director at Honeycomb Media, doesn’t have much luck with Meta reps. She’s found it near impossible to get hold of a...

No company is immune from the generative AI wave, and everybody wants in. Meta is the latest entrant in testing AI-powered tools for its products. Mar...

The ways in which artificial intelligence will underpin online ad growth are coming into sharper focus. It follows a myriad of ad agencies, ad tech v...

Facebook parent Meta will only be able to run advertising based on personal data with users' consent, according to a confidential EU privacy watchdog ...

Social media giant TikTok will attract more than two thirds of online video advertising revenue by 2027, more than both Meta and YouTube combined. Th...

Google blocked more than 3.4 billion ads in 2021, a 300 million increase on the number of ads it blocked in 2020. The number of account-level suspens...