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News Story by Advert On Click / 22 February 2024
In the ever-evolving landscape of the Indian advertising industry, where dynamism is the norm and innovation is the driving force, it gives me great p...
News Story by Advert On Click / 5 February 2024
The media-related advertising market in France is projected to grow by about 2.3% per year to 2030, when it will reach a market size of €18.3 bil...
Article by Advert On Click / 25 January 2024
Amid numerous challenges, traditional media that once dominated the market is facing stiff competition from new digital platforms. Media Intelligence...
News Story by Advert On Click / 23 January 2024
In 2023, the digital advertising industry predicted that changes in cookies, CTV, AI, video and streaming would transform the industry landscape. But ...
News Story by Advert On Click / 11 January 2024
Sustainability standardsA lack of standards for measuring carbon emissions in the digital advertising industry has prevented sustainability from ...
News Story by Advert On Click / 25 December 2023
For the digital advertising industry, planning for 2024 is unlike any other year. It is going to be, in a word, dynamic. The industry is heading into ...
News Story by Advert On Click / 5 December 2023
A few years ago, the digital world slowly began prioritizing consumer privacy through both legislation, including Europe's General Data Protection Reg...
Article by Advert On Click / 28 November 2023
Businesses have started to see marketing and advertising as investments rather than costs. What’s behind that change, and what has been the eff...
News Story by Advert On Click / 27 October 2023
The phase-out of third-party cookies is finally set to be complete next year. Here are three ways digital advertising will adapt and improve as a resu...
News Story by Advert On Click / 20 October 2023
In 1960, E. Jerome McCarthy gave us the 'Four P's' - Price, Product, Place, and Promotion - as the bedrock of advertising. Fast forward to today's dig...