Uncover common issues when measuring digital ad performance using views, clicks, attribution and other metrics. Online advertising seems like th...

As we approach the year 2024, the landscape of communication is undergoing a significant evolution, with both Public Relations and Advertising poised ...

Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers.  But the recent controve...

Google Ads introduced Performance Max campaigns two years ago (November 2021), replacing Smart Shopping campaigns. Since then, Performance M...

We know it’s that time of the year when everyone starts making predictions. But let’s face it, most of those guesses are either way too ca...

Digital out-of-home (DOOH) advertising has seen significant growth over the years, particularly in the APAC region. In fact, the medium reached US$8 b...

In an increasingly competitive and crowded advertising landscape, more brands have begun creating literal out-of-the-box campaigns by leveraging 3D bi...

“Marketers are recognizing the significance of meaningful interactions over mere impressions or clicks,” said Angelina Eng, VP of Measurem...

Applications are open for the Porsche Awards 2024 for Young Talents in Advertising Film. The Porsche Awards offer young talents in advertising based a...

The big television and digital advertising industry is aiming to garner revenue to the tune of Rs 1136 billion by 2025, FICCI said. Footwear brand Ki...