Adnews: Australian adtech iion has debuted self-serve advertising platform imersiion, purpose-built for the gaming ecosystem. immersiion is the first...

bestmediainfo: The platform has introduced three products: Website Conversions Optimization, Dynamic Product Ads, and Collection Ads After brands sho...

Retail media networks are the entities set up by retailers to monetise their first-party customer data, enabling retailers to sell advertising to bran...

The fourth quarter is a unique time of the year when people’s minds and wallets are open. But to realize the potential of the holiday season, br...

From Twitter’s hostile takeover to Meta’s disgruntled investors, social media giants are faltering in the eyes of marketers...

The news: Despite its platform’s overwhelming popularity with many internet users—particularly Gen Z—TikTok is reorganizing. North ...

Online retail player Airbnb is satisfied with its return on investment in advertising even as it cuts ad spend. According to the company’s execu...

Nov 4 (Reuters) - Apple Inc (AAPL.O) is preparing to expand its advertising network for live television as part of its deal to stream Major League Soc...

Gov: The CMA has published guidance for social media companies, brands, and influencers to follow so that people can easily spot a paid-for online end...

Independent: Advertising is everywhere, targeting us wherever we go. And yet, we notice less and less of it – 65 per cent fails to deliver any r...