“Driving the train doesn’t set its course. The real job is laying the track.” – Ed Catmull In advertising, we love to wr...

“Driving the train doesn’t set its course. The real job is laying the track.” – Ed Catmull In advertising, we love to wr...

The Future of Advertising: How Neuromarketing Technology is Changing the GameThe future of advertising is rapidly evolving, and one of the most signif...

Highly addictive nicotine products are being advertised to young people by influencers on social media, a charity has warned. Velo nicotine pouches, ...

Microsoft Advertising announces Universal Event Tracking Insights, cross-device attribution model, global expansion, and integration with Pinterest. ...

Buying ads on the New York City subway is moving into the digital age. In recent years, ads on the Metropolitan Transportation Authority’s trai...

One of the world’s largest advertisers is looking to increase inclusion by pledging to hire people with disabilities for major productions to pr...

The marketing industry has long relied on artificial intelligence to optimize ad campaigns with things like better analytics and targeting, but it has...

Increasingly, the best way to get someone to take an action on their phone is to reach them when they are looking up. Innovative marketers have alway...

AI-generated ads fooled marketing experts and outperformed typical US print ads on a test that measured creativity and potential to spur emotional res...