As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. Almost all major...

Streaming service Netflix appears to be working on making ad breaks a little less repetitive and perhaps a little more tolerable. This is reported by&...

Instagram owner Meta is taking steps to make its soon-to-launch microblogging platform appealing from a data perspective. But will it be more appealin...

Take a journey through the dynamic history of advertising and discover how it has evolved into a living entity. Understanding the continual growth of ...

Netflix will develop increasingly targeted and tailor-made advertising formats to win over marketing bosses as it seeks to boost revenues in its recen...

Although plenty of Americans have cut the cord in recent years, and the rapid growth of streaming platforms has dramatically shifted the digital adver...

Microsoft Advertising is tightening policies, adding enforcement details, restricting ads due to laws. New rules target medical, adult, gambling, and ...

More people trust personal recommendations than advertisements.Research shows that word-of-mouth advertising is the most powerful customer persuasion ...

The Advertising Standards Council of India (ASCI) has published new comprehensive guidelines for ‘Online Deceptive Design Patterns in Adver...

Ad holding company Omnicom Group plans to debut its first generative artificial intelligence tool as part of a partnership with Microso...