Driven by evolving technology and consumer habits, the world of advertising is in constant flux. Kantar Media Reactions 2023 offers enlightening insig...

We want to feel seen, heard, understood—and our relationship to advertising is no different. We want to see ourselves represented, and this incl...

Discover how PPC ads can support talent acquisition, help your company capture passive candidates and stand out as an employer of choice. Economic un...

Microsoft Advertising announced several new product features this month, including expanding audience targeting options in Microsoft Advertising Edito...

Spotify’s Rak Patel argues brands need to wake up to the power of digital audio or risk missing out where audiences are, and gives five tips to ...

1. Cookieless advertising will create a better customer experienceAdvertising with cookies is a data-driven affair. This often makes interactions cold...

By Laura Gleadhill, Head of Performance & Hicham Auajjar, Chief Products & Services Officer, GroupM MENA & Managing Director Keyade Recen...

Artificial intelligence (AI) is on everyone’s lips at present. Love it or hate it, there’s no question AI is emerging as a powerful tool i...

Experts from Wunderman Thompson, Media.Monks, Publicis Groupe, Untold Studios, Hogarth, VUFINDER STUDIOS and ArtClass explain how, just as we were get...

The seismic shift in consumer behavior is palpable, and Web3 advertisers must be aware of it. As Gen Z consumers rise to their economic prime, their p...