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News Story by Advert On Click / 11 January 2024
AdTech has significantly reshaped the business landscape, offering powerful tools that transform the advertising sphere and elevate marketing strategi...
News Story by Advert On Click / 26 December 2023
We speak to creative leaders about their outlook towards AI in 2024, its impact on creative satisfaction, and expectations ahead. In 2023 we all witn...
News Story by Advert On Click / 25 December 2023
For the digital advertising industry, planning for 2024 is unlike any other year. It is going to be, in a word, dynamic. The industry is heading into ...
News Story by Advert On Click / 6 November 2023
“Businesses spend on advertising. We talk about consumer confidence, but it’s not consumers that spend money on advertising, it’s bu...
News Story by Advert On Click / 24 October 2023
Oct 23 (Reuters) - U.S. technology giants are likely to post their strongest quarterly revenue growth in at least a year as their legacy businesses st...
News Story by Advert On Click / 21 September 2023
Digital advertising technology is reaching new heights, thanks in large part to pioneers like Chinmay Abhay Nerurkar, principal engineer at Microsoft ...
News Story by Advert On Click / 21 September 2023
When most of us think of online advertising, we think of Google Ads. Or, if we’re talking retail and shopping, we might think of Amazon, Walmar...
News Story by Advert On Click / 7 September 2023
TV has long been one of marketers’ preferred ad channels, but its importance has declined massively over the past year, according to Kantar&rsqu...
News Story by Advert On Click / 4 September 2023
Five tech giants will continue to pull in more than half of all marketing dollars. Global ad spending is predicted to exceed $1 trillion in 2024, acc...
News Story by Advert On Click / 16 August 2023
WPP has been forced to cut its annual forecasts as tech clients slash their spending budgets. Although the advertising giant had previously said it w...