At Cannes Lions and beyond, the much-predicted “year of gaming” could be the advertising industry’s next “year of mobile.&rdqu...

A rapidly growing number of major retailers are today creating and operating their own advertising platforms — a phenomenon widely referred to a...

Meta is set to overtake linear television next year in total global advertising revenue, according to recent research from WARC. The report was based...

Time spent with social platforms has increased by 50% since 2014, from an average daily consumption of 95 minutes to 152 minutes in 2024. According t...

The legacy television advertising media industry has been disrupted by the advance of YouTube, TikTok and social media; streaming video; procurement-l...

Competitive advertising intelligence data is often overlooked in media planning. But these insights are invaluable to inform strategy, identify new op...

NEW YORK, April 25, 2024 /PRNewswire/ -- Total digital video advertising spend, including Connected TV (CTV), social video, and online video (OLV...

Like so many industries, the ad industry is on a mission to shrink its carbon footprint. But until now the focus has been on piecemeal evaluations &md...

Contextual targeting is getting a generative AI glow-up. In the old days of contextual targeting, a media planner came up with a target audience and ...

AdTech has significantly reshaped the business landscape, offering powerful tools that transform the advertising sphere and elevate marketing strategi...