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Al Watan

Assir Establishment for Press and Publishing
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General Information

Environment:
Print / Newspaper
Language:
Arabic
Social Media Links
Location & Contacts
adv@alwatan.com.sa
  https://www.alwatan.com.sa/
Sectors:
Government Education Real Estate Banking Energy & Environment Lifestyle Business +9
Tags:
Politics Interactive Infographic Panorama local international financial +15

Advertising Department

Stats

200,000
Reach / Day
(# of Readers)
Education
BGL (36%)
GL (31%)
MG (33%)
Marital Status
Single (30%)
Married (70%)
SAU
Country
Gender
Male (60%)
Female (40%)
Income Range
  • 5k $ - 10k $
  • 10k $ - 25k $
Age Range
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64

Profile

To Advertise with Al Watan contact Advert on Click Al Watan was launched on 1 September 2000 by Aseer Establishment for Press and Publishing, Al Watan was initially established as a small regional newspaper. Then, it developed as one of the top three most read Arabic dailies in the Kingdom (ranked by IPSOS and PARC) and tied for first place based on an independent bookshop audit conducted by PARC.

To Advertise with Al Watan contact Advert on Click Its vision is to become the number one most read newspaper in the Kingdom by 2012, This growth has not only provided Al Watan with local acknowledgment through being rated among the most credible local newspapers, but International as well by being the most quoted local newspaper by International Media.

To Advertise with Al Watan contact Advert on Click In early 2009, Al Watan presented its news identity to its readers in the Kingdom, which was a milestone for the newspaper, It also expanded its printing facilities across the Kingdom, making it the only Saudi daily that is printed every morning in four major cities within the Kingdom, The 48-pages of the new edition published in broadsheet format cover in depth Saudi affairs with a wide range of feature stories, news, analysis, lifestyle and reports.

Position Details

- Front Page.
- Back Page.
- Page 3.
- Glossy Pages (2,9,10,27, 28 & Inside Back).
- Center Spread (Regular Papers).
- Inside Page.
- Inside - Full Page.
- Inside - Half Page.
- Inside - Quarter Page.
- Page 3 - Full Page.
- Page 3 - Half Page.
- Page 3 - Quarter Page.
- Glossy Pages - Full Page.
- Glossy Pages - Half Page.
- Glossy Pages - Quarter Page.
- Center DPS.
- Center Half DPS.

- Al Watan total columns per page is 8 columns.
- Column size in Al Watan : 3.4 cms.
- Gap Size between columns : 0.4 cms.
- Other sizes :
> Full Page : Height 50 cms x Width 30 cms.
> 1 / 2 Page : Height 25 cms x Width 30 cms.
> 1 / 4 Page : Height 25 cms x Width 14.8 cms.
> Print Ad space: 30cm x 50cm.

> Number of columns:
(1 column) 3.4 cm.
(2 col.} 7.2 cm.
(3 col.) 11 cm.
(4 col.) 14.8 cm.
(5 col.} 18.6 cm.
( 6 col.} 22.4 cm.
(7 col.} 26.2 cm.
(8 col.) 30cm.

Restrictions

- Material revisions : Any change(s) on any delivered material will only be accepted if the new material is delivered at least 48 hours prior to publishing date.

Materials

- All pages of Al Watan newspaper are colored.

> Size of ads accepted :
- Back page sizes accepted : Minimum 20 cms x 3 cols Maximum Half Page.
- Maximum size accepted on the beginning of a section : Half Page.

> Material accepted :
- All material should be saved on CD using the following software:
- Adobe Photoshop - Format (tif) and (jpg) and (pdf).
- Adobe Illustrator - Format (eps) and (pdf).
- Color or B&W proof or printout should be provided with every CD.
- Resolution : 300 DPI.

Payment

- Agency Commission : 20%.
- All rates are in Saudi Riyals.

1 - 15% surcharge applies for every fixed page request.
2 - 15% surcharge applies for every fixed position on page request.
3 - 100% surcharge applies on advertorial advertisements.
4 - Additional 15% Value Added Tax.

Cancellation

- Booking cancellation :
a. Front I Back Page : 2 weeks.
b. Fixed Positions : 1 week.
c. Inside pages : 72 hours.

Booking Deadlines

- Material deadline : 72 hours prior to publishing date.