Summary: This article delves into the strategies utilized by a news platform to enhance its digital advertising reach. Through analytic tools and targ...

Though much of the heavy lifting of decarbonization in adland requires proactive supply chain management, advertisers also have the opportunity to pro...

The advent of Artificial Intelligence (AI) in advertising responds to the need for more personalised and efficient campaigns. By analysing extensive d...

Long gone are the days when traditional print and broadcast media were considered king; instead, we've witnessed a seismic shift towards digital platf...

The deal strengthens BSA’s presence in the out-of-home advertising space BSA, one of the top providers of outdoor advertising in the UAE, has a...

In an era marked by unparalleled technological advancements, the landscape of media, marketing, and advertising is at a pivotal crossroads. The accele...

The Brandtech Group will use funds to disrupt industry with machine-generated content and artificial intelligence Advertising start-up The Brandtech ...

Adobe wants to make advertisers’ work even easier, and for that, it has announced the creation of a new platform called GenStudio. Its pres...

This month saw the release of a new book aimed at guiding industry efforts on sustainability. ‘Sustainable Advertising: How Advertising Can Supp...

Outdoor advertising services provide solutions in billboards, transit ads, and digital signage, offering broad reach and visibility. Advancements like...