Think, forget and wait for inspiration to strike, was Don Draper’s advice to a newbie copywriter. Successors to the Mad Men generation have a mo...

The shockwaves caused by generative AI are creating big ripples in the digital advertising segment, an area considered fertile gro...

Imagine walking down a bustling New York City street, your smartphone buzzes, and there it is – a coupon for your favorite coffee shop, just aro...

Marketing technology trends in 2024 include the year we finally incorporate AI at scale but also get back to basics.The GistMACH's shift to business v...

The regional advertising market is predicted to surge by 6.2 per cent in 2024, reaching a value of $6.9bn The Middle East advertising market is set f...

In the ever-evolving landscape of the Indian advertising industry, where dynamism is the norm and innovation is the driving force, it gives me great p...

The air was electric with anticipation as the brightest minds in marketing converged at the annual Marketers Summit. It wasn't just another indus...

With marketing budgets squeezed, dynamic digital OOH offers cost-effectiveness, ease of implementation and adaptability. Advertising has undergone a ...

As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital media industry by...

Out-of-home net media revenue increased 12.2% to $1.19 billion in 2023, according to the industry. In the December quarter, revenue was up 10.9% year...